In the E-Myth. Michael Gerber describes Sarah, and her sort-of-wonderful wonderful pie shop, All About Pies.  Oh, she makes great pies. Delicious pies.  But she knows nothing about running a business.  And therein lies her problem.

If you’re the owner of a remodeling or construction business, you probably started your company because you were great at  building things. You like to roll up your sleeves and help homeowners who would like to enjoy a new kitchen, bathroom or gameroom.

But as your business grew, there’s a good chance that you (and Sarah the pie maker) discovered a surprisingly harsh reality: you can be good at your what you do … and you can provide a great service to local homeowners… but there’s something that you need that they didn’t adequately prepare you for in technical school or your on-the-job-training:

LEADS! 

The BEST Remodeling Contractor In The State Cannot Keep His Crew(s) Working Without A Steady Stream Of Leads!

You need remodeling leads.

You need people who want the remodeling service you offer, and you need a bunch of them (since not all of those leads will turn into customers today).

Ultimately, it comes down to one simple activity: lead generation.

You need to get more and more leads into your pipeline so that some of them turn into customers. (And as you grow, you need to get even more leads into your pipeline!)

That’s what we Remodeling Marketer is all about.